01/08/26 11:29:00
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01/08 11:27 CST ESPN's regular-season NBA games averaging 2.1 million viewers
through Christmas, 2nd-ever best start
ESPN's regular-season NBA games averaging 2.1 million viewers through
Christmas, 2nd-ever best start
BRISTOL, Conn. (AP) --- ESPN has had one of its most-viewed starts to the NBA
regular season since it started to carry games in 2002.
According to the network and Nielsen, ESPN averaged 2.6 million viewers in its
first 21 games through Christmas, a 35% increase from last season and the
second most-watched in a full season. The numbers for this season only trail
2010-11.
Viewership is up 47% among women and 37% among Hispanic audiences. This is the
first year of the NBA's 11-year media rights deal with ESPN, NBC and Prime
Video.
ESPN's NBA studio shows have also experienced increased viewership. "Inside the
NBA" is averaging 1.2 million in its first season on ESPN, up 135% compared to
last year's regular-season average on TNT. The Christmas Day edition averaged
5.1 million, the show's most-watched regular season audience.
"NBA Today," ESPN's weekday studio show, is averaging 361,000, a 26% increase
from this time last year.
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AP NBA: https://apnews.com/hub/nba
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