12/31/25 05:04:00
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12/31 17:03 CST NBA Christmas viewership hits 15-year high with 47M viewers.
And social media numbers set records
NBA Christmas viewership hits 15-year high with 47M viewers. And social media
numbers set records
NEW YORK (AP) --- The NBA saw its best Christmas Day viewership numbers in 15
years, the league announced Wednesday.
More than 47 million people in the U.S. watched at least some of the five-game
slate on ABC and ESPN, which represents a 45% increase over last year. And
there was an average of 5.5 million viewers for the games, up 4% from a year
ago.
The Cleveland-New York game was the most-watched Christmas game ever that
started at noon Eastern, with an average of 6.4 million viewers. The San
Antonio-Oklahoma City game was the most-watched in the 2:30 p.m. Christmas
timeslot since 2017 and the Dallas-Golden State game was the most-watched in
the 5 p.m. timeslot on the holiday since 2019.
Nielsen said it provided the ratings data.
Also Wednesday, the NBA said it was the "most-viewed brand across social media"
on Christmas, with its content generating 1.6 billion views, according to
Videocites. That's up 23% over Christmas 2024.
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AP NBA: https://apnews.com/hub/NBA
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